Emma and I decided to film some audience feedback to make sure that our focus accommodates our target audience's desires. We asked three people of 17 years old; one boy and two girls (as our target audience is mainly female) about their views on music videos and their opinions on the concept for our music video.
We learnt that...
- A strong narrative is vital, as it engages and entertains the audience.
- Our ideas do appeal to our target audience, as all feedback was positive.
- Despite the fact that one person had not heard of the song, 'Wouldn't it be nice' by the Beach Boys is widely recognised and in general, a good choice of song.
- The connotations of the song are nostalgic: "summer", "childhood", "young love", "beach"...
- All three agreed that our narrative and song choice go well together, thus creating a sense of resonance.
(We also edited this footage using iMovie, which is a programe that we can use when we come to edit our music video. It was really helpful creating this short interview as we learnt how to use iMovie meaning we are now confident if we wish to use this in the future. )
We are very pleased with this feedback and we are confident with our ideas, and excited for the future!
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